Driving Growth, Partnerships &
Digital Innovation
PROJECTS & CASE STUDIES
Agile project, partner & asset management | Sponsorship executions | Front & back-end feature implementation
Content & platform build outs | Mobile push notifications | UX, graphic & template design | Marketing initiatives
Social media | Podcasts | Video production | Vendor contracts | Campaign analysis | Case studies | Workshops
REAL RESULTS IN SPORTS TECH & MEDIA GROWTH
🚀 Scaling PaaS Startup with AI Integration
Company: Providential Media Group
Challenge: Needed to enhance product capabilities, attract enterprise clients, and accelerate platform development in a crowded market.
What We Did:
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Integrated cutting-edge AI/ML technology into core product features
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Aligned product strategy with funding goals and partnership opportunities
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Developed a tiered licensing model and client onboarding system
Results Delivered:
✅ 45% increase in annual license fees within 8 months
✅ 60% improvement in enterprise client acquisition
✅ $550,000 in funding secured through investor-ready positioning
✅ 20% reduction in platform development timeline
📈 Digital Revenue Transformation for NHL
Company: National Hockey League (NHL.com)
Challenge: Legacy digital revenue model; needed to modernize sponsorship offerings and empower sales team in a shifting media landscape.
What We Did:
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Redesigned sales enablement process with weekly pitch scrums and data-driven storytelling
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Created integrated digital sponsorship packages around video, apps, and storytelling
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Trained and mentored sales team on value-based selling and partnership development
Results Delivered:
✅ 130% revenue growth over 3 years
✅ Multiple $750,000+ sponsorship deals closed
✅ 85% expansion of total digital user base
✅ 65% increase in female fan engagement through targeted content strategy
🔗 SaaS Launch & Partnership Growth
Company: Media X Partners (rikodi)
Challenge: Needed to build company foundation, launch MVP, establish partnerships, and secure seed funding.
What We Did:
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Developed GTM strategy for rikodi SaaS platform
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Orchestrated investor pitch sessions
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Designed and negotiated partnership framework with revenue share model
Results Delivered:
✅ $200,000 in seed capital secured
✅ 500% increase in strategic partnerships
✅ Successful MVP launch with live demo deployment
✅ Implemented scalable referral program
⚙️ Streaming Ops & Content Strategy
Company: Disney Steaming Services
Challenge: Needed to coordinate cross-platform content delivery, improve team productivity, and manage complex vendor and league relationships.
What We Did:
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Implemented Slack + WSC Sports systems
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Managed 60+ cross-functional projects
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Developed unified content strategy across Disney+ and ESPN+
Results Delivered:
✅ 45% improvement in team productivity
✅ 17 partnership renewals and incremental funding
✅ All major projects delivered on time, within budget
✅ Job satisfaction reached all-time department highs